Automotive industry is poised to grow, and the focus areas are Autonomous vehicles, Connected cars , ADAS and Factory of the future. Apart from these technological advancements automotive OEMs & tier 1 suppliers have to work on fuel economy targets, lightweighting of the vehicles, powertrain efficiency, efficient body structure without increasing the production costs. The overall goal is for better quality, lower the material cost, maximize the performance and faster time to market.

We see the vision for future holds for auto industry particularly how software and connectivity will redefine the customer experience. New technological advancements will be able to bring value to customer over lifetime of the vehicle. As we navigate the future of cars & technology, we continue to redefine the way we drive.

Software and electronic architecture today is essential part of automotive and key component to shape the vehicle. Software allows you to build new capabilities in the vehicle including safety, connectivity, media, infotainment. Today there is lot of software in the vehicle. More & more features of the vehicle are completely software driven, software which you can continuously upgrade your product. Moreover, with the help of software, vehicles can evolve over time and remain up to date via over the air updates (OTA).